We know there are a lot of great ways to say ‘thank you’ to a supporter. Check out the infographic below, in which Melissa breaks down the pros and cons of some common (and effective) ways to let donors know you appreciate their contribution. And remember, we’re always around to chat donor walls, whether it’s by email, or even on Twitter!
I have some good news, and some bad news. The good news is you have an amazing charitable program on your hands, capable of helping many people. The bad news… not everyone thinks so. Over the years, much of the public has developed a skeptical view of organizations, often fuelled by rumours – or worse, a bad experience from another charity. You know what they say about one bad apple… Of course, that’s not your fault. But, it becomes a BIG problem for you once you realize you have to be the one to change those false mindsets. While there
One of my earlier posts was called The Elephant in the Room: What Your Corporate Donors Aren’t Saying (But Want To). So I thought I’d stick with the animal theme for this post. Social proof is a powerful, powerful tool. It’s one of the most overlooked aspects of donor recognition, and one of the reasons we recommend starting a donor wall when the donations start coming in, instead of waiting until the end. Take this excerpt from KISSMetrics: “Positive Social Proof is More Influential than Saving Money. In a fascinating environmental study published in the Washington Post, researchers examined the
We talk to a lot of nonprofits. We recognize is that donor recognition can feel a lot more like a chore than the incredible opportunity it is. Why? Because it takes time and a bit of money to make great donor recognition. Two resources that we understand are in short supply for fundraising teams. Typically, fundraisers will wait until the end of the project/funding cycle/fiscal to get a donor wall created. At that point, there’s not as much motivation — the funds are already in, the donors gave, so it feels more like an expense than a tool. The result is donor
You probably aren’t doing a good job of recognizing your corporate donors. But when was the last time a cheque-writer called your fundraising team and said ‘do a better job of telling the world how great I am and how much money I gave you’? That exact conversation, with that level of transparency, is rare. So what are your corporate donors, who crave and deserve a certain kind of recognition, saying to your team when you fail to recognize and value their contributions in a beneficial way? Probably something like: “Well it’s just been a big year for donation requests.”