Oil glut, Brexit, chinese market crashes… it’s been a tough year for the economy and a tough year for nonprofits alike. Fundraising is never an easy job but it gets especially difficult when people have less to begin with. But don’t panic! With some extra persistence, creativity, and these 7 tips, you can can continue raising the funds your organization needs to see through any downturn. Strengthen your case for giving. It’s quite possible that your nonprofit is actually more relevant during a recession than ever before. Don’t talk about how desperately your organization needs the money, instead talk about
We know there are a lot of great ways to say ‘thank you’ to a supporter. Check out the infographic below, in which Melissa breaks down the pros and cons of some common (and effective) ways to let donors know you appreciate their contribution. And remember, we’re always around to chat donor walls, whether it’s by email, or even on Twitter!
I have some good news, and some bad news. The good news is you have an amazing charitable program on your hands, capable of helping many people. The bad news… not everyone thinks so. Over the years, much of the public has developed a skeptical view of organizations, often fuelled by rumours – or worse, a bad experience from another charity. You know what they say about one bad apple… Of course, that’s not your fault. But, it becomes a BIG problem for you once you realize you have to be the one to change those false mindsets. While there
You probably aren’t doing a good job of recognizing your corporate donors. But when was the last time a cheque-writer called your fundraising team and said ‘do a better job of telling the world how great I am and how much money I gave you’? That exact conversation, with that level of transparency, is rare. So what are your corporate donors, who crave and deserve a certain kind of recognition, saying to your team when you fail to recognize and value their contributions in a beneficial way? Probably something like: “Well it’s just been a big year for donation requests.”
Last year, we were contacted by The Mustard Seed. For those of you who don’t know, The Mustard Seed provides the homeless with basic needs like food and shelter, while also helping to find sustainable ways of improving their lives, like employment. Needless to say, The Mustard Seed’s mission is one that BetterGiving can wholeheartedly stand behind. The Mustard Seed wanted something prominent, in a unique space, and something that showcased their supporters in a creative way. We took this concept from the shape of the mustard tree and its leaves. Our design team put together a few great concepts,