Yes, for real. That’s not a trick. It doesn’t matter what service provider you go with, we want you to win. The team at BetterGiving creates donor recognition for two reasons: because we’re awesome at it, and because we love helping nonprofits. Getting the best out of your donor walls, digital apps, or recognition events is a win for everyone, us included, even if another firm is your partner. That’s because when people see recognition that’s done right (finally, possibly for the first time in their lives), they’ll start realizing its potential. And those people will look into donor recognition.
One of my earlier posts was called The Elephant in the Room: What Your Corporate Donors Aren’t Saying (But Want To). So I thought I’d stick with the animal theme for this post. Social proof is a powerful, powerful tool. It’s one of the most overlooked aspects of donor recognition, and one of the reasons we recommend starting a donor wall when the donations start coming in, instead of waiting until the end. Take this excerpt from KISSMetrics: “Positive Social Proof is More Influential than Saving Money. In a fascinating environmental study published in the Washington Post, researchers examined the
You probably aren’t doing a good job of recognizing your corporate donors. But when was the last time a cheque-writer called your fundraising team and said ‘do a better job of telling the world how great I am and how much money I gave you’? That exact conversation, with that level of transparency, is rare. So what are your corporate donors, who crave and deserve a certain kind of recognition, saying to your team when you fail to recognize and value their contributions in a beneficial way? Probably something like: “Well it’s just been a big year for donation requests.”