The Monkey In The Room

One of my earlier posts was called The Elephant in the Room: What Your Corporate Donors Aren’t Saying (But Want To). So I thought I’d stick with the animal theme for this post. Social proof is a powerful, powerful tool. It’s one of the most overlooked aspects of donor recognition, and one of the reasons we recommend starting a donor wall when the donations start coming in, instead of waiting until the end. Take this excerpt from KISSMetrics: “Positive Social Proof is More Influential than Saving Money. In a fascinating environmental study published in the Washington Post, researchers examined the

Make Your Fundraising Easier

We talk to a lot of nonprofits. We recognize is that donor recognition can feel a lot more like a chore than the incredible opportunity it is. Why? Because it takes time and a bit of money to make great donor recognition. Two resources that we understand are in short supply for fundraising teams. Typically, fundraisers will wait until the end of the project/funding cycle/fiscal to get a donor wall created. At that point, there’s not as much motivation — the funds are already in, the donors gave, so it feels more like an expense than a tool. The result is donor

The Elephant in the Room

You probably aren’t doing a good job of recognizing your corporate donors. But when was the last time a cheque-writer called your fundraising team and said ‘do a better job of telling the world how great I am and how much money I gave you’? That exact conversation, with that level of transparency, is rare. So what are your corporate donors, who crave and deserve a certain kind of recognition, saying to your team when you fail to recognize and value their contributions in a beneficial way? Probably something like: “Well it’s just been a big year for donation requests.”

Project Spotlight: YouthLink

Recently, our parent company Westwind Design Group was lucky enough to get to make some really interesting interactive displays for YouthLink. (Bonus: here are some pictures of some of those interactives!) Maggot Mass! This warm, moving mass of (fake) maggots is visible from the top — and lets you put your hand in a glove inside to feel them squirming around. A favorite with kids. Skeleton Puzzle! Learn how to human body is put together with this fun, life-sized magnetic skeleton puzzle. Humidity Chamber! This chamber mimics a neat process for identifying fingerprints — without chemicals — a great teaching aid. As the project was nearing

Project Spotlight: Stantec

This project was a cool mix of two passions of ours: donor/supporter recognition, and internal marketing. Both of those things are sometimes undervalued, so it was exciting to help Stantec out. The displays we helped create mix storytelling, digital, and physical elements. Some displays contain awards, some contain TVs, and some smaller sections are simple poster holders with great messaging and a slick standoff installation. Why do we love this project? Even though it’s for a business, it can give nonprofits a lot of great ideas. Check these features out: integrated screen for on-the-fly messaging changes infographics to reinforce messages

Project Spotlight: WestJet Internal Branding

A little while back, we were contacted by a partner agency to help with a project inside WestJet’s Calgary campus. This is a StorySpace project — BetterGiving’s sister company — but we wanted to show it off here anyhow. This project is pretty simple in its execution — what makes it stand out is the content. The entire display runs the chronological history of WestJet — from day 1 to current (and we help update it yearly). This whole installation is an awesome use of storytelling, told largely from the view of third parties or outsiders — newspaper clippings, sales figures, staffing numers. It’s a neat concept and something we’d