We know there are a lot of great ways to say ‘thank you’ to a supporter. Check out the infographic below, in which Melissa breaks down the pros and cons of some common (and effective) ways to let donors know you appreciate their contribution. And remember, we’re always around to chat donor walls, whether it’s by email, or even on Twitter!
You probably aren’t doing a good job of recognizing your corporate donors. But when was the last time a cheque-writer called your fundraising team and said ‘do a better job of telling the world how great I am and how much money I gave you’? That exact conversation, with that level of transparency, is rare. So what are your corporate donors, who crave and deserve a certain kind of recognition, saying to your team when you fail to recognize and value their contributions in a beneficial way? Probably something like: “Well it’s just been a big year for donation requests.”
A little while back, we were contacted by a partner agency to help with a project inside WestJet’s Calgary campus. This is a StorySpace project — BetterGiving’s sister company — but we wanted to show it off here anyhow. This project is pretty simple in its execution — what makes it stand out is the content. The entire display runs the chronological history of WestJet — from day 1 to current (and we help update it yearly). This whole installation is an awesome use of storytelling, told largely from the view of third parties or outsiders — newspaper clippings, sales figures, staffing numers. It’s a neat concept and something we’d
Last year, we were contacted by The Mustard Seed. For those of you who don’t know, The Mustard Seed provides the homeless with basic needs like food and shelter, while also helping to find sustainable ways of improving their lives, like employment. Needless to say, The Mustard Seed’s mission is one that BetterGiving can wholeheartedly stand behind. The Mustard Seed wanted something prominent, in a unique space, and something that showcased their supporters in a creative way. We took this concept from the shape of the mustard tree and its leaves. Our design team put together a few great concepts,